What is it that differentiates a junior from a senior UX professional? It’s not as simple as it sounds – both practitioners and employers should be aware that these “junior” and “senior” categorisations are fuzzy at best. They don’t always tell the full story of your experience when it comes to expertise and years of experience. Knowing which roles are right for you will help you navigate the job market and pave your own career pathway.
Whether we like it or not, every single one of us is a brand. What we do with our brand enables us to shape our UX careers in ways we may not have considered. Ashlea McKay built hers by accident, but along the way, she learned how to apply her thinking in a structured way. Here are five ways to build a successful personal brand in UX and create your own career destiny.
In today’s digital world, the importance of user experience has never been more apparent. You have about 0-8 seconds to entice the reader before they leave, and so your website or app has a significant impact on a businesses’ sales, and indeed on customer satisfaction.
Designers need to create a unique experience across devices, customer-centric strategies, and constantly adapt to the user’s changing needs. Yet, there are still areas which are being underserved by developments in UX and UI. Ahead of the UX & UI Innovation Summit, five UX/UI executives weigh in on where the industry can better serve consumers.
The most important decisions made about any product often take place between iterations. You could argue that the timeframe between identifying key research findings and understanding what the next iteration will be is the most crucial to the future success of the product. Andy Vitale, UX Design Principal at 3M, talks us through his iterative approach to research.
We love books here at UX Mastery. Without a doubt, reading is one of the most straightforward and accessible ways to build up your UX knowledge. Even better is having the opportunity to discuss, question, and confirm your understanding with your peers.
That’s why we decided to start the UX Mastery online book club. With so many fantastic books on UX and related topics, we hope we can give you that extra motivation to get reading.
The Lean Startup approach is gaining popularity in organisations of all sizes, which means teams must adapt their processes. More and more, UX professionals are being asked to take on Lean experiments – which are fantastic – but differ slightly from traditional UX research. This guide will help you get the most out of your experimentation cycles and understand whether you should pivot or persevere with your MVP.