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Amanda Stockwell

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Amanda Stockwell is President of Stockwell Strategy, a UX research practice focused on lean research methods and integrating user knowledge with business goals to create holistic product strategies for businesses large and small. She has a human factors background and an engineering degree from Tufts University, and frequently writes and speaks about her professional experiences.

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"I needed the same rigour and discipline to approach Kasasa’s discovery phase, but without a full-time research team." Find out how Kasasa used Optimal Workshop's Reframer tool to rebuild a product, prove that value of UX and inspire their team in our case study. Link in bio. @optimalworkshop #UX #UXmastery #research #uxresearch #uxdesign
Art is about art. Design is about the user. #uxdesign #markboulton #implementordie #learnux #uxtraining #uxmastery #uxnotart #ui #ux #userexperience
UX Mastery talked with Anthony Rezendes, Senior UX Manager at Kasasa, about his experiences using the qualitative research tool Reframer. What we heard was an empowering story about how insights and an efficient, human-centred approach turned a failing product into a successful legacy. Link in bio @optimalworkshop #UX #UXmastery #research #uxresearch #uxdesign
Creating gorgeous websites and apps are something many designers aspire to achieve, but if no one is clicking the “buy” buttons, you’ve got a problem. Step into the users shoes, test, iterate, test again, and you will deliver a better overall experience for the user. #uxtips #ui #ux #uxdesign #uxmastery #designforpeople #uxforlife #userexperience #uxtips #uxlearning
UX Tip: In the heat of battle it often seems easier and quicker to just do something yourself, rather than wait for the junior to do it. In the long run, it's much more valuable to be patient and spend time showing the newbie how to do it. This ensures the load is shared and everyone is learning. Tip kindly provided by Paddy in our community forums #ux #uxdesign #uxmastery #design #uxeducation #uxprocess #uxinspiration
When you think about design as a tool to serve people, it takes on a whole new purpose. One that is wholly useful and has lasting effects. #uxmastery #designforpeople #uxdesign #ui #ux #userexperience #uxquotes #morethanart #designforpeople
Tomorrow we've got a live panel Ask the UXperts with Simon Pemberton and Marissa Mills at 6pm PDT (Thurs 11am AEST). If we believe design school graduates must enter industry with the best possible preparation, then we as the incumbent industry practitioners have an obligation to help them. This is an essential priority because of the rapidly evolving nature of the design industry and the careers that design students will inherit and drive forward. The seeds of their careers are nurtured in certain directions during high school, but as an industry, we have little control over the quality of people influencing this. What we can control however, is the quality of design-based information available and the experiences our future designers have access to as they discover their interests and aptitudes. We’re going to unpack these ideas with Simon and Marissa in our discussion. Link in bio for more information. #uxmastery #uxeducation #ux #education
We're going through our resources page on our website and we'd love to hear what you used on your journey into UX! The survey only takes 5 minutes, link in bio. Thank you! #ux #learningux #uxdesign
Our annual readers survey is now open! We'd love your input so we can keep growing and delivering better and better content. There are also prizes up for grabs if you answer our bonus question! Just head to https://uxmastery.typeform.com/to/rli9HE Happy answering! #uxmastery #uxdesign #survey #UX #UI #feedback