About UX Mastery

At UX Mastery, we believe that technology needs to work for humans, not the other way around.

People > Technology

That’s why we started this business in the first place—to rid the world of confusing, hard-to-use interactions and interfaces through quality design education. We write articles, ebooks, newsletters, host podcasts, and teach in-person workshops that are fun, practical, and highly regarded by industry.

Stay up to date by following us on Twitter or Facebook, or by subscribing to our regular email newsletter.

We’ve spent the years since founding in 2012 learning how best to craft and shape content for UX Mastery readers—plus, our co-founders previously worked for the likes of SitePoint and Penguin Books—so your words are in good hands! We have a reliable editorial process that can help your article reach its potential.

We’re also the people behind the popular UX advent calendar, UXmas, along with our friends from Thirst Studios.

What we do

Our mission is to help people design with soul. We use this website and community as a platform to:

  • encourage empathy for users
  • teach how to create interfaces with personality
  • champion projects with purpose

That means we cover pretty much everything under the UX umbrella—usability, user interface design, interaction design, design thinking, and more. Oh, and we love sketchnoting and visual thinking (and so do our readers).

UX Mastery has been live since August 2012, and currently gets around 150k pageviews per month. We’re excited about where we’re headed.


Meet the Team

Luke, our Director and co-founder

General tinkerer, web tailor, user-centred design soldier and tall-ship sailor, Luke Chambers learned most of his collaborative, visual thinking and storytelling skills while studying filmmaking at the Victorian College of the Arts.

He has worked in the web industry since his first digital business in 1999, and came across user-centred design while enjoying wine and cheese at a university event for human-computer interaction nerds. He has since championed user experience design for small guerilla projects and large organisations alike, spending his days listening, sketching, telling stories and explaining to people the “why” of the design that happens behind the visuals. He also enjoys sailing tall ships, writing quantum fiction and creating lists (oh, lots of lists).

Although he grew up on a farm and now mostly inhabits the Internet, his soul lives in a small house-shaped box in Melbourne, Australia, with his wife and smiley little boy.  You can follow Luke on Twitter at @lukcha.

Hawk, our Community Manager

Our Community Manager, Hawk (first name Sarah, but keep that on the down-low), is an expert in the UX of community platforms and is currently on the team that builds Discourse. Originally a software developer, she has spent the last decade + in community roles, and works remotely from her home in New Zealand. When away from the screen, Hawk is a gym instructor, a wine drinker, and a mother of twins.

You can follow Hawk on Twitter at @ilovethehawk.

Amber, our Communications Assistant

Amber is UX Mastery’s Communications Assistant. She moved to Melbourne in 2018 to start university — studying Media and Communications at Swinburne, with a particular interest in editing and writing. She grew up surrounded by UX, and is loving learning more about it through this role.

When not studying, looking after our social channels or writing email newsletters, she loves getting her zen on with yoga, or firing up her creative side with anything crafty.

Robin, our Illustrator and Video Sketcher

Robin Cave likes to draw. He grew up in Geelong, Tokyo, Bendigo and Melbourne. After gaining a degree in Graphic Design he had a career in Motion Graphics and feature film VFX, before returning to his first love, drawing and illustration. Lived in Sydney for 7 years before returning to Melbourne to get married and have a child. A Bachelor of Illustration course and then in 2014 he began mainly working in whiteboard animation, with some design and more illustration. He is torn between traditional and digital illustration and likes best to combine the two.  He is excited about providing some illustrations to help entice, describe and enlighten the articles at UX Mastery.

Matt, our co-founder from way back

We’d also like to give a shout-out to our co-founder, Matt Magain.  He co-championed UX Mastery with Luke in the early years until moving away after 2015 to focus on producing drawings and sketch videos full time. He still pops his head into the office (wherever it is!) for Friday afternoon drinks every now and then.  You can follow Matt on Twitter at @mattymcg.