You can learn a lot from your competition. One way to learn how your product fares against its competitors is through competitive testing. Want to learn how? Cindy McCracken shows how she proved the need for a dramatic redesign of email campaign tool iContact by testing it against its competitors.
From eye tracking to card sorting, surveys to usability tests, UX designers have a huge set of research methods to understand user behaviour and attitudes. The research method you select depends first and foremost on the type of input you need to answer your research questions. But how do you choose the right tools for the job?
UX research has borrowed a lot from the fields of psychology, sociology, and anthropology. From analysing behaviour to documenting how people perform certain tasks, you clearly see these fields bleeding into UX. How can you make sure you’re recording the right information to glean powerful insights?
Surveys are an essential tool in the UX research toolkit. When done well, they deliver incredible insights into how people use your product. With an array of easy to use digital tools like SurveyMonkey at our fingertips, executing a survey is relatively simple.
But the actual survey design is where it gets complicated. If you’ve ever created a survey, you know it’s not as simple as it seems at first glance.
One of the best ways to guarantee quality results from your user experience research is to recruit the right kind of people for your studies. But finding the right participants? That can be a frustrating logistical challenge. Participant screeners are a vital step in UX research design so you can filter through potential recruits and find your target users.
Amanda Stockwell shares her best tips to write screeners so you only recruit users who will provide valuable insights for your product.
Finding users for testing in a short sprint can be a daunting task. But just because you don’t have much time, doesn’t mean you have to skip the research. Amanda Stockwell explains how you can quickly find recruits.
Keen to get your head around conceptual models? In the next installment of our review series, see what UX Designer Laci White thought of Susan Weinschenk’s online course “UX Conceptual Model Design”.
In an ever-globalising world, chances are that cross-cultural usability testing will crop up in your career. Luke Chambers shares some of the most important factors to consider when you’re testing across a cultural divide.
Jodie Moule examines diary studies: what they are, when to use one and some useful tips about setting up your own research to make good use of them.
Chris takes an entertaining look at just how badly wrong the office Kris Kringle can go, and uses it as a reminder that we can’t deliver truly great experiences if we don’t know the customer.