The most important decisions made about any product often take place between iterations. You could argue that the timeframe between identifying key research findings and understanding what the next iteration will be is the most crucial to the future success of the product. Andy Vitale, UX Design Principal at 3M, talks us through his iterative approach to research.
We’ve all known researchers who “throw their results over the fence” and hope their recommendations will get implemented, with little result. Talk about futility! Luckily, with a little preparation, it’s a straightforward process to turn your research insights into real results.
You’ve completed your in-depth interviews, your contextual inquiry or your usability testing. What comes next? As UX practitioners know, when it comes to research, field work is only a fraction of the story.
How do you learn from mountains of data, and then ensure your insights create a tangible impact in shaping your product’s design? We couldn’t think of anyone more qualified to ask than the prolific Steve Portigal, user researcher extraordinaire.
Creating a culture of user experience involves asking uncomfortable questions; the key is to navigate that friction so that people feel encouraged not just to contribute but also to question ideas.
A/B testing can help teams separate concerns and learn to disagree constructively. Minutia gets sorted out quickly, the work moves forward, and most importantly you help create a framework for challenging ideas, not people. Here’s how.
Yesterday we hosted Steve Portigal in our Slack channel for the last Ask the UXperts session for 2016.
It was an informative and entertaining session. Here is the full transcript.
Join user research expert Steve Portigal in our Slack channel to discuss lessons he and other UX professionals have learnt from mishaps in the field.
You’ll also have the opportunity to ask him about the skills needed to survive and succeed in user research.
Usability testing is a critical part of the user-centered design process, and comes in many forms. From casual cafeteria studies, to formal lab testing, remote online task-based studies and more. Whether you’re new to this part of UX research, or just need a refresher, Cindy McCracken walks us through the essentials of effective usability tests.
As designers, we know that our decisions have a real impact on how people use products. On the downside, poor design decisions have the potential to cause annoyance, cost users a bit of cash, or even have disastrous results. But what about the intent behind designs? Ben Tollady shares how we can recognise (and avoid) deceitful design practices.
Finding and scheduling research participants is one of the biggest logistical challenges of UX research. Not to mention then getting those participants to fully engage in research activities. But what about the motivations behind why people take part. How does this affect research results? And what can you do about it?
You can learn a lot from your competition. One way to learn how your product fares against its competitors is through competitive testing. Want to learn how? Cindy McCracken shows how she proved the need for a dramatic redesign of email campaign tool iContact by testing it against its competitors.