The most important decisions made about any product often take place between iterations. You could argue that the timeframe between identifying key research findings and understanding what the next iteration will be is the most crucial to the future success of the product. Andy Vitale, UX Design Principal at 3M, talks us through his iterative approach to research.
About Andy Vitale
Andy Vitale is a UX Design Principal at 3M, where he is focused on translating human insights into actionable experiences that improve the healthcare industry. Andy is responsible for leading a team that creates immersive, emotional experiences for 3M Health Care’s enterprise solutions that seamlessly integrate digital and physical workflows for patients, payers and providers.
With 17 years of experience in the design industry, Andy has held multiple roles as a designer, entrepreneur, education department chair and team leader. His experiences have taught him that a successful product hinges on one principle, truly understanding the end user. With a proven ability to lead change and process improvements, Andy has developed strategies and design solutions for diverse organizations ranging from startups to Fortune ranked companies. He is a relentless user experience evangelist, driven by a shared vision and user-centered passion that takes a team, and its products, from good to great.
Aside from his primary role at 3M, Andy is an adjunct professor for Kent State University’s User Experience Design graduate degree program.
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For many designers, culture is a driving factor in choosing a company to work for, and deciding to advance a career there. Design culture is more than ping pong tables, free food and a pretty workspace. It’s about providing the tools and an environment to perform at your best. No matter the level of design maturity, each organisation has unique cultural strengths and areas that can be improved.