When you think about the people you love, you want the very best for them. You want to make things delightful and keep them magical. As designers, we can leverage this way of thinking to provide more immersive, engaging experiences for our users.
About Andy Vitale
Andy Vitale is the Director of User Experience at Polaris Industries, a global powersports leader, where he is responsible for leading user experience design across Polaris’ innovative product lines. Andy is focused on translating human insights into actionable experiences that fuel the passion of riders, workers and outdoor enthusiasts.
Andy holds a Master’s Degree in User Experience Design and has almost 20 years of experience, having held multiple roles as a designer, entrepreneur, education department chair, and design leader. With a proven ability to lead change and process improvements, Andy has developed strategies and design solutions for diverse organizations ranging from startups to Fortune ranked companies. He is a relentless user experience evangelist, with a passion for cognitive thinking and humanizing technology, driven by a user-centered passion that takes a team, and its products, from good to great.
Aside from his primary role at Polaris, Andy is an adjunct professor for Kent State University’s User Experience Design graduate degree program. He often writes about design and speaks at conferences and events.
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Posts by Andy:
The most important decisions made about any product often take place between iterations. You could argue that the timeframe between identifying key research findings and understanding what the next iteration will be is the most crucial to the future success of the product. Andy Vitale, UX Design Principal at 3M, talks us through his iterative approach to research.
For many designers, culture is a driving factor in choosing a company to work for, and deciding to advance a career there. Design culture is more than ping pong tables, free food and a pretty workspace. It’s about providing the tools and an environment to perform at your best. No matter the level of design maturity, each organisation has unique cultural strengths and areas that can be improved.