We’ve all known researchers who “throw their results over the fence” and hope their recommendations will get implemented, with little result. Talk about futility! Luckily, with a little preparation, it’s a straightforward process to turn your research insights into real results.
About Cindy McCracken
Cindy McCracken – who has worked in user experience for more than 10 years – is an expert in planning studies, conducting research, and analyzing data. Currently a consultant with User-View, Inc., focused on UX in the medical industry, she has worked as a senior user researcher at Fidelity Investments, BB&T and iContact. Cindy earned a master’s degree in information science from the University of North Carolina-Chapel Hill. When she’s not working, you can find her hanging out with her 9-year-old daughter, reading historical fiction, or winding down in a yoga class.
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Posts by Cindy:
You’ve worked like crazy researching and designing a new feature for your website. But when you present your ideas to your company’s executives and product managers, their eyes glaze over.
What’s going on?
Usability testing is a critical part of the user-centered design process, and comes in many forms. From casual cafeteria studies, to formal lab testing, remote online task-based studies and more. Whether you’re new to this part of UX research, or just need a refresher, Cindy McCracken walks us through the essentials of effective usability tests.
You can learn a lot from your competition. One way to learn how your product fares against its competitors is through competitive testing. Want to learn how? Cindy McCracken shows how she proved the need for a dramatic redesign of email campaign tool iContact by testing it against its competitors.