Efficiently organising research findings so that we can effectively use them to their greatest benefit is often a pain point. Luckily help is at hand, in the form of Benjamin Humphrey.
Benjamin is co-founder of Dovetail, a new product that helps teams understand their customers through analysis of user feedback and qualitative research.
We were lucky to have the opportunity to pick Benjamin’s brain in our Slack channel yesterday. It was one of the busiest sessions we’ve hosted but he managed like a trooper.
If you’re interested in seeing what we discussed, or you want to revisit your own questions, here is a full transcript of the chat.
Benjamin is a multi-disciplinary designer working across research, user experience, interface design, and frontend development.
Most time is spent looking in to the raw data and research findings. Can technology use the data to make the process of analysis and drawing insights.