The Lean Startup approach is gaining popularity in organisations of all sizes, which means teams must adapt their processes. More and more, UX professionals are being asked to take on Lean experiments – which are fantastic – but differ slightly from traditional UX research. This guide will help you get the most out of your experimentation cycles and understand whether you should pivot or persevere with your MVP.
You’ve completed your in-depth interviews, your contextual inquiry or your usability testing. What comes next? As UX practitioners know, when it comes to research, field work is only a fraction of the story.
How do you learn from mountains of data, and then ensure your insights create a tangible impact in shaping your product’s design? We couldn’t think of anyone more qualified to ask than the prolific Steve Portigal, user researcher extraordinaire.
From eye tracking to card sorting, surveys to usability tests, UX designers have a huge set of research methods to understand user behaviour and attitudes. The research method you select depends first and foremost on the type of input you need to answer your research questions. But how do you choose the right tools for the job?
Surveys are an essential tool in the UX research toolkit. When done well, they deliver incredible insights into how people use your product. With an array of easy to use digital tools like SurveyMonkey at our fingertips, executing a survey is relatively simple.
But the actual survey design is where it gets complicated. If you’ve ever created a survey, you know it’s not as simple as it seems at first glance.
One of the best ways to guarantee quality results from your user experience research is to recruit the right kind of people for your studies. But finding the right participants? That can be a frustrating logistical challenge. Participant screeners are a vital step in UX research design so you can filter through potential recruits and find your target users.
Amanda Stockwell shares her best tips to write screeners so you only recruit users who will provide valuable insights for your product.