Brainmates CEO Jen Marshall joined us in our Slack channel this week to share some secrets to leading successful product teams.
If you missed the session, never fear – read on for the full transcript.
From eye tracking to card sorting, surveys to usability tests, UX designers have a huge set of research methods to understand user behaviour and attitudes. The research method you select depends first and foremost on the type of input you need to answer your research questions. But how do you choose the right tools for the job?
UX research has borrowed a lot from the fields of psychology, sociology, and anthropology. From analysing behaviour to documenting how people perform certain tasks, you clearly see these fields bleeding into UX. How can you make sure you’re recording the right information to glean powerful insights?
Surveys are an essential tool in the UX research toolkit. When done well, they deliver incredible insights into how people use your product. With an array of easy to use digital tools like SurveyMonkey at our fingertips, executing a survey is relatively simple.
But the actual survey design is where it gets complicated. If you’ve ever created a survey, you know it’s not as simple as it seems at first glance.
One of the best ways to guarantee quality results from your user experience research is to recruit the right kind of people for your studies. But finding the right participants? That can be a frustrating logistical challenge. Participant screeners are a vital step in UX research design so you can filter through potential recruits and find your target users.
Amanda Stockwell shares her best tips to write screeners so you only recruit users who will provide valuable insights for your product.