UX Mastery talked with Anthony Rezendes, Senior UX Manager at Kasasa, about his experiences using the qualitative research tool Reframer. What we heard was an empowering story about how insights and an efficient, human-centred approach turned a failing product into a successful legacy.
About Marie-Pier Rochon
I’m a UX writer who helps companies build websites and digital products people love to use. Writing has been at the core of what I do for as long as I can remember. Except for that one time when I was a baker. I’ve got a B.A.in organisational communication with a “side dish” of visual communications (as a foreign exchange semester at UTS). This combination, along with my love for all things design and tech has taken me from being a copywriter to a UX writer. I’m based on the Central Coast in Australia and I work with clients around the world.
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