Why Sketchnoting Makes You A Better UX Designer

Why Sketchnoting Makes You A Better UX Designer

A little sketch that reads 'Free your mind, and the rest will follow.'
Summary:

Where does sketchnoting fit into the design process? And why are UX Designers so drawn to creating visual notes?

Matt explores these questions and more. Could sketchnoting be the perfect platform for practicing core design skills?

I haven’t written about sketchnoting much since my article Sketchnoting 101: How To Create Awesome Visual Notes, which is kind of silly of me given it’s one of the most popular articles on our site.

Part of my hesitation to do so (read excuses, excuses!) is because this is a site about user experience design, and I’ve never been quite sure where sketchnoting fits under the UX umbrella. I don’t use it as part of my design process, and it’s not a technique I would necessarily recommend trying on a project (some clients may react strangely to you drawing doodles while they explain their business to you).

However, it’s clearly a topic that many UX designers are interested in. This site’s readership aside, browse through some of the most prolific sketchnoters and you’ll see that the number of UX Designers who are active in sharing their sketchnotes is disproportionately high—Mike Rohde, Eva-Lotta Lamm, Francis Rowland, Boon Yew Chew, Veronica Erb, and others.

The reason I believe sketchnoting and UX Design are such happy bedfellows is because they require similar skills: listening, processing, and sketching.

  • A sketch of an ear that is listeningListening: While listening to a conference presentation is limited to capturing information, when someone is described as “a good listener” the compliment usually extends beyond that. Consider a friend opening up about a major life experience that has affected them on an emotional level—being a good listener includes using non-verbal communication to provide assurance, so that the person talking feels comfortable to share their story. User interviews often require the same level of understanding and attention, even if the subject matter is not as difficult for them to talk about. Same goes for interviews with stakeholders, test participants, and conversations with your project team.
  • A sketch of a brainProcessing: Good user research is wasted if you’re unable to make sense of it all. The ability to synthesise data, interpret findings, and make sense of it all is what leads to informed design decisions rather than design that is based on gut feel. Whether you’re spotting patterns in user behaviour, identifying trends in web analytics or connecting the dots between reference points of triangulated data, the ability to process varied messages in differing formats is a crucial skill as a UX designer.
  • A sketch of a pencilSketching: Jared Spool lists sketching as one of 5 indispensable skills for UX mastery, and I agree wholeheartedly. Whenever I get stuck, I sketch. And then when I feel like I’ve reached the most amazingly elegant solution ever, I sketch some more and either find another way to improve it or validate that I’m on to a winner because nothing else comes close. When you’re confident with a pen or pencil or whiteboard marker, you can bash out a ton of ideas. It’s also useful in a group setting—for example, you can take control of a meeting that is heading nowhere and bring a common level of understanding to the conversation.
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Note that jumping into a tool like Balsamiq Mockups that produces wireframes that look like sketches doesn’t constitute sketching. Don’t get me wrong, Balsamiq is a great tool (as are others), but it doesn’t hold a candle to a piece of paper when it comes to letting your ideas run free (pun intended).

So when you’re next sitting in a conference presentation, or team meeting, or even just on a park bench by yourself, reach for your pen and notepad and take some sketchnotes. Explore different typefaces, practice aligning items on the page, invent some new connectors, arrows or containers, and try drawing some images of objects that are beyond your comfort zone (hint: don’t start with faces or human figures—work up to those!).

All this sketching is the equivalent of doing mental push-ups—it’s good practice for your job. And the process of sketching may even deliver you a new idea as a bonus.

Matthew Magain
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Matthew Magain
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