Yesterday we were fortunate enough to be graced a second time by the presence of Amanda Stockwell in our Slack channel. This time she was helping us to unpack that confusing and elusive (some would even say non-existent) subject – UX strategy.
To put things into perspective, when we talk ‘strategy’ we’re talking about product strategy.
Amanda’s session was about the importance of having a solid strategy and why it plays such a crucial role in a good user (or customer, or human) experience.
If you didn’t make the session because you didn’t know about it, make sure you join our community to get updates of upcoming sessions. If you have follow up questions for Amanda, you can ask them here.
If you’re interested in seeing what we discussed, or you want to revisit your own questions, here is a full transcript of the chat.
Amanda is President of Stockwell Strategy, a UX research practice focused on lean research methods and integrating user knowledge with business goals to create holistic product strategies for businesses large and small.