I really loved this session because it was relatable and packed full of examples of emotional design done really well.
I also picked up a new favourite quote: “A designer shooting for usable is like a chef shooting for edible”.
If this topic is right up your alley, we have another treat for you! Our inaugural online bookclub has recently kicked off. We’re studying Don Norman’s The Design of Everyday Things. It’s not too late to join us. Here is everything you need to know.
If you didn’t make the session today because you didn’t know about it, make sure you join our community to get updates of upcoming sessions.
If you’re interested in seeing what we discussed, or you want to revisit your own questions, here is a full transcript of the chat.
As the VP of Design Education at InVision, Aarron Walter draws upon 15 years of experience running product teams and teaching design to help companies enact design best practices. Aarron founded the UX practice at MailChimp and helped grow the product from a few thousand users to more than 10 million. His design guidance has helped the White House, the US Department of State, and dozens of major corporations, startups and venture capitalist firms.
He is the author of the best selling book Designing for Emotion from A Book Apart. You’ll find @aarron on Twitter sharing thoughts on design.
Learn more at http://aarronwalter.com.
Bill Moggridge, IDEO