I had an enjoyable and informative morning hosting Dr Susan Weinschenk in our Ask the UXperts Slack channel today.
The topic of of discussion was “What Stakeholders Need to Know About Psychology”. It was a popular topic with our audience (no surprises there!) and Susan was generous with her knowledge and guidance. We talked about everything from project ownership to handling gender bias, and some great resources were shared.
If you didn’t make the session because you didn’t know about it, make sure you join our community to get updates of upcoming sessions.
If you’re interested in seeing what we discussed, or you want to revisit your own questions, here is a full transcript of the chat.
marketing and promotions that extend the brand experience.
Throughout their journey, customers need words that are accurate, complete, and informative; they need images that inspire; and they need videos that demonstrate a
company’s essence, helping them to fully experience a given brand. B2B buyers want to see only relevant content based on individual, established agreements. Combining cognitive capabilities with powerful asset and content management enables commerce and merchandising professionals to deliver these kinds of experiences by analyzing content characteristics and quality and more effectively harnessing the power of their brand assets. They can create strategic and impactful personalized offers that outmaneuver competitors to increase sales while boosting brand value and market share.”