By now you are probably familiar with the concept of Ask the UXperts, but for those of you who aren’t, it is a casual online chat-based session featuring a different expert (talking about a different UX related subject) each time. One Hour. One Expert. All your Questions Answered.
The star of yesterday’s session was Aleksander Czyż, CEO of Attensee (a great visual heat mapping style tool that aims to increase conversion) and we discussed designing for conversion and some strategies to make the most of the few seconds that the average user will spend on your site. It was a really interesting session and I learned a lot about just how little time people actually spend on a site, and what we need to do in order to grab their attention.
Things got even more interesting when the pictures of scantily dressed women were introduced into the chat, but you’ll have to read the transcript for more on that.
Here is a list of resources that Aleksander offered up during the session the session. I highly recommend that you check them out, especially the NN/g study.
- A study by Jakob Neilsen into how long users stay on a web page
- Jesse James Garrett’s Elements of User Experience
- A post by Christoph Janz on how to make your website market itself
- Always be Testing a book by Bryan Eisenberg & John Quarto-von Tivadar
If you were unable to make the session (or if you’d just like to revisit what we discussed or check out some of the resources mentioned), you’ll find the full transcript below. If you’d like further information about future sessions, make sure you join our community where I’ll keep you in the loop.
The next session in the Ask the UXperts series will take place at 5pm on Monday 30 June PDT (check your time zone here) and will be with Donna Spencer who will be answering questions on Information Architecture.