In keeping with his reputation as a gifted storyteller, Louis Rosenfeld held a captive audience in our Slack channel today.
Lou was talking about a topic which he is passionate about, and it was obvious.
Despite their heavy investment in research, large organisations still face an insight gap, which can gravely curtail product success. Lou believes the time is ripe for InsightsOps: the synthesis and operationalisation of research—currently locked in silos—that can lead to true insights across the organisation.
So that is what we learned about today.
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If you’re interested in seeing what we discussed, or you want to revisit your own questions, here is a full transcript of the chat.
But first… here are the images referred to in the transcript:
Are you talking about putting that insight to broader / longer-term use?
Part 2 came out 2 days ago:
Highly highly recommend
What is the middle point you think will fit someone from the big data/analytics area within product design? ( I changed careers to product design a while ago but still looking how to use more analytics techniques)
In the other hand I’m currently experimenting with a data-lake like structure for a database of user information (both feedback and research) to then have a central point for analyzing and crafting insights with the hope that it will give a more profound understanding of the users and a better access to all data. *Any thoughts on the matter?*
That evolving system of interaction and continual improvement is in contrast to grand architecture.
Is that a fair representation?