Today we had the pleasure of hosting Laura Klein (Principal at Users Know and author of UX for Lean Startups) in our brand new Ask the UXperts Slack channel to talk about what UX practitioners need to know about growth and ‘growth hacking’.
User Experience and growth hacking share a strong focus on identifying ideal customers, prioritising the customer experience, experimenting/iterating, and measuring success, so we were really excited to pick Laura’s brain today.
Laura was full of wit, personality and insights; “It’s not enough for us to build stuff that people like. We also have to think about how people will find out about it and share it and how it will grow. It’s a huge part of being good at building products” she said in her opening statement.
If you didn’t make the session because you didn’t know about it, make sure you join our community to get updates of upcoming sessions. If you’re interested in seeing what we discussed, or you want to revisit your own questions, here is a full transcript of the chat.
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I like this view, but struggle to make good sense of data in our lean startup. What are some of the best ways to get your head around data re: UX?
1. you can endlessly refine your messaging to get the most users.
2. you can be yourself and trust that you?ll attract the right users.
Acquisition: attract customers.
Activation: make sure customers believe in the product. Make sure they get that wow-effect.
Retention: make sure your customers come back.
Revenue: your customers are activated and coming back. Next step: make sure you get revenue.
Referral: are your customers happy? Next step for growth: make sure they refer your product to their friends.