UX Mastery
We help user experience professionals
get started and get better.
  • Home
  • Get Started
  • Buy Ebooks
  • Community Forums
  • Articles
    • All Articles
    • Ask The UXperts
    • Career Advice
    • UX Tutorials
    • UX Book & UX Course Reviews
    • Sketchvideos
    • Podcast Episodes
    • UX Mastery News
  • Recommended Resources
    • Books
    • Conferences
    • Courses
    • Degrees
    • Design Games
    • The Collaborative UX Glossary
    • Human-centred Design Process
    • Templates
    • UX Methods Bank
    • Tools & Software
  • About
    • Meet the Team
    • Our Contributors
    • Subscribe to our Newsletter
    • Write For UX Mastery
    • Sponsor UX Mastery
    • Get in touch
Home» Design » Design Games — Freelisting

Design Games — Freelisting

Posted on July 31, 2014 by Donna Spencer in Design - No Comments
Freelisting—Design Games

Freelisting is the fifth in our series of Design Games.

Is this your first time visiting our design games series? A design game is basically a fun activity played by a small team and used to provide input to a design problem. They may involve users of a product, a project team, stakeholders, or even management.

For a more detailed description of what a design game is, check out our first design game post. Or have a look at our other design games, Design the Homepage, Scavenger Hunt, Divide the Dollar and Card Sorting.

Description of Freelisting

Design Games—FreelistingIn Freelisting, for a particular topic, participants have to name as many of ‘x’ as they can. This game is very good for understanding what users know, how they use terminology and to generate lists.

Freelisting is a fairly common brainstorming method. You can make it more game-like by introducing competition between teams, a tight deadline and prizes for the most items.

You can ask participants to work on this individually, or make it a whole-group activity:

  • When people are working by themselves, each will make a shortish list, but the combined lists will provide a large number of items overall.
  • When working as a group, there is a lot of group energy & generation of names. Watch that the activity doesn’t start to go down one path (suggested by a particular term) and ignore other possibilities.

Prepare

You’ll need:

  • A topic to be the focus of the freelist.

Run

Ask participants to name as many ‘topic’ as they can. Tell them what the time limit is and let them go.

If you are running it as a whole group activity, write the results up (on a whiteboard or similar) as you go. You may want to have a helper to write – ideas usually flow faster than your pen!

As this can be a very high-energy activity, you might like to audio-record it so you can come back later and make sure you haven’t missed anything.

If you are running it as an individual activity, you may choose to go around the group and ask them to read out one item from their list. Continue until there are no new terms to read out.

Analyse

How much analysis you do depends on what you need to get out of the activity:

  • The simplest analysis is to create a combined list of terms
  • If run as an individual activity, tally up how many times a particular term is used
  • Analyse sequential terms – freelisting is associative, and terms listed one after each other will usually have some relationship to each other.

Spend some time thinking about why particular items are included. It may be that they are very common in the world or  represent recent experiences.

Freelisting Game at a glance

  • Group structure: Individuals or small teams
  • Duration: Quick
  • Outcome: List of items for a topic
  • Preparation needed?: No
  • Who to involve: Users

More articles on this topic:

  • Design Games Card Sort
    Design Games — Divide the Dollar

    …

  • Design Games Design the Home Page
    Design Games — Design the Home Page

    …

  • Design Games Card Sort
    Design Games — Card Sorting

    …

Design Games, Freelisting
Donna Spencer

About the author: Donna Spencer


Donna Spencer is a freelance user experience designer who specialises in large, messy websites, and large, messy business applications. She has written three books, on card sorting, web writing, and information architecture. In her spare times she runs UX Australia, an annual user experience conference.

  • View all posts by Donna Spencer →
  • Blog
  • Twitter

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search uxmastery.com:

UX Mastery is an approved Educational Partner of the Interaction Design Foundation, the world’s largest UX Design learning community.

Get 3 months of free membership to learn UX Design »

Recent Posts

  • Birds Eye View (and WINNERS!) of our 2018 Readers Survey

    December 17, 2018
  • The Joys of Polarity Mapping

    December 13, 2018
  • Derek Featherstone

    Transcript: Ask the UXperts: Inclusive Design & Accessibility Are Not the Same Thing — with Derek Featherstone

    December 13, 2018
  • A person sketches on paper.

    A Roundup – Community Sketching Challenge

    December 12, 2018

    Categories

    • Activities
    • Analysis
    • Announcements
    • Ask The UXperts
    • Careers
    • Case Studies
    • Code
    • Culture
    • Design
    • Entrepreneurship
    • Inspiration
    • Interviews
    • News
    • Opinion
    • Podcast
    • Research
    • Reviews
    • Sketchvideos
    • Soft Skills
    • Tips
    • Transcripts
    • Tutorial
      • Twitter
      • Youtube
      • Flickr
      • Facebook
      • Rss
      • Google
    Copyright © 2012-2019 UX Mastery & Co Pty Ltd. All rights reserved.
    Privacy | Terms