Steve has recently written a new book titled Doorbells, Danger, and Dead Batteries.
It’s an amazing collection of ‘war stories’ – things that have gone wrong in the field while carrying out user research – along with valuable lessons learned.
If you’d like to grab a copy you can do that here. Use the code UXMASTERY20 to claim a 20% discount.
Steve chatted about the book, shared some amazing stories and lessons, and made us laugh.
The session was particularly memorable for me, because I moderated it live from the highways of New Zealand’s North Island.
We’re going to take a break from these sessions for the holidays, but we’ll be back in full force with a pretty exciting line up of characters in the new year, so keep your eyes out for the announcements (and make sure you join our mailing list).
If you didn’t make the session because you didn’t know about it, make sure you join our community to get updates of upcoming sessions.
If you’re interested in seeing what we discussed, or you want to revisit your own questions, here is a full transcript of the chat.
Steve Portigal helps companies to think and act strategically when innovating with user insights.
He is principal of Portigal Consulting, and the author of two books: The classic Interviewing Users: How To Uncover Compelling Insights and new, Doorbells, Danger, and Dead Batteries: User Research War Stories.
He’s also the host of the Dollars to Donuts podcast, where he interviews people who lead user research in their organizations (including Citrix, Airbnb, eBay and Pinterest).
*So the questions:* How are you creating enough “safety” with participants that they open up like that? What questions are you asking (i.e., How are you exploring a wine label, for example, in such a way that allows people to connect so deeply)?
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