Finding and scheduling research participants is one of the biggest logistical challenges of UX research. Not to mention then getting those participants to fully engage in research activities. But what about the motivations behind why people take part. How does this affect research results? And what can you do about it?
Announcing the very lucky winner our competition with Leading The Product! The winner gets a free ticket to this inspirational event for product people in the Southern Hemisphere, which includes great talks and presentations, plus networking events, Q&A sessions, lunch and snacks and the after party—woohoo!
There’s a decent overlap between the role of a product manager and a UX designer – both roles seek to understand customer problems and empathise with the user. So it’s no surprise that on occasion UX designers and product managers clash.
So can we get along? Sean Richards from Brainmates thinks so. Today he’s shifting the conversation to celebrating shared objectives and the merits of product management as a viable career path for UX professionals.
From eye tracking to card sorting, surveys to usability tests, UX designers have a huge set of research methods to understand user behaviour and attitudes. The research method you select depends first and foremost on the type of input you need to answer your research questions. But how do you choose the right tools for the job?