Do you remember the first time you picked up an iPhone? I do.
If you’re like me, you’ll remember the awe you felt when you comprehended the power of being able to browse the web using a full-featured, zoomable, mobile browser for the first time. You marvelled at how seamless it was to launch the Phone app, tap the number on the touchpad, and watch it dial. It was so different from every other phone you’d used, but you instantly understood how it worked.
This site is for people who want to learn how to design products that people find usable, intuitive, and feel right.