Battling The Ecommerce Blues At UX Australia

Battling The Ecommerce Blues At UX Australia

The UX Brothers
Summary:

There are literally hundreds of techniques available to UX practitioners. How do you know if you’ve chosen the right combination for your project?

Luke and I have decided to answer this question on stage at this year’s UX Australia conference—and have some fun while we’re doing it.

There are literally hundreds of techniques available to UX practitioners—but which techniques are the most valuable? We all have our favourites, but how do you know if you’ve chosen the right combination for your project?

Luke and I have decided to answer this question on stage at this year’s UX Australia conference—and have some fun while we’re doing it. We’ll talk about a project we tackled in which time was largely a non-issue—not a Mickey Mouse personal project, but a real commerce redesign project for a real client: the Mathematical Association of Victoria’s online bookstore.

We’ll discuss how we managed the client’s expectations on timeframes to allow us to apply nearly every technique in the UX toolkit in the quest to determine, once and for all, which UX technique was most valuable.

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In this presentation we discuss the learnings from the project, framed with numerous references to the 1980 classic musical comedy, The Blues Brothers. There will be song and dance; there will be laughter; there may or may not be a cameo appearance from Aretha Franklin.

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We’ll use examples from our project to tackle questions such as:

  • How should I choose between UX techniques when planning a project?
  • When is it appropriate to create a customer journey map, and what value does it bring to a project?
  • How does one triangulate qualitative and quantitative data?
  • Which one of the UX Brothers spent time in the clink?

Simon Pryor, the CEO of the MAV, will also share his thoughts on user-centered design, which techniques he found valuable, and what it’s like dealing with freelancers who request outrageous timeframes and insist on always showing up to work wearing black suits and sunglasses.

If you’re in Melbourne (or prepared to travel here to attend the conference), we’d love to see you in the audience. However, you have been warned: in the spirit of the famous interactive screenings of The Blues Brothers once held at the Valhalla Cinema, we’ll be taking audience participation to a whole new level as we reveal our approach to designing an commerce solution with soul.

Register for UX Australia.

Matthew Magain
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Matthew Magain
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