The UX and Customer Success industries are vital to one another and make perfect teammates. Without excellent user experience, there is a slim chance a customer can successfully use any software, product or service. Likewise, how do you create superb user experience without knowing what makes a successful customer? What can we learn from InGen’s customer success failures with Jurassic Park?
From eye tracking to card sorting, surveys to usability tests, UX designers have a huge set of research methods to understand user behaviour and attitudes. The research method you select depends first and foremost on the type of input you need to answer your research questions. But how do you choose the right tools for the job?
Join Joe Natoli – UX consultant to the Fortune 500 and author of Think First – in a dedicated Slack channel to discuss user requirements, UX strategy and how to understand what your users really need.
We hope you can make this free session, but if you can’t, we’ll ask Joe questions on your behalf. Read on to find out how it all works.
When you’re the only UX Designer in a team, the hot and cold support for your role can be difficult.
Luke reflects on his experiences working within difficult corporate cultures, and explains how setting the right expectations, getting buy-in, and charting a course through it all can go a long way towards creating positive change.
Articulating the process that UX Designers follow on a software design project is not a straightforward task. Where should someone new to the field start, and what techniques should they apply for maximum gain?
At the recent Web Directions South 2012 conference in Sydney, there was a lot of discussion about the future of interface design, beyond the obvious visual cues that get most of our attention.
Luke pontificates on the kinds of experiences we may be capable of creating for our users if we were to step back and consider all of the sensory inputs that we possess as humans.
Funnily enough, if we tip a typical web design process upside down we get something that much more effectively considers the needs and wants of the users.
Luke discusses some of the defining factors of user-centred design.
Web industry professionals have mostly moved beyond labelling themselves as ‘web designers’ and there is a growing awareness of the importance of usability and a broader vision for how users might experience a product or service.
But can UX be considered a job description? Or is it more of a process or set of design responsibilities? Why do these questions even matter?
Matt is not too proud to admit that he’s made his share of poor design decisions over the year. We all start somewhere!
In this post, he describes the single biggest mistake that he sees new UX designers making. Any bets on what you think it might be?
Keen to incorporate user-centred design practices, but don’t know how to squeeze it into the budget or the schedule?
Just because your project is small, has limited time, or a tight budget, doesn’t mean the resulting design should suffer. Luke explores how to choose between research or testing—and how you can have your cake and eat it too.