UX Mastery talked with Anthony Rezendes, Senior UX Manager at Kasasa, about his experiences using the qualitative research tool Reframer. What we heard was an empowering story about how insights and an efficient, human-centred approach turned a failing product into a successful legacy.
It’s World Usability Day, and to celebrate, the folks from Optimal Workshop have pulled together the ultimate UX and Marketing Toolkit, worth $30,000.
Here’s how this amazing collection of tools could be yours.
As part of last week’s launch of A Practical Guide to Information Architecture, Second Edition, we ran a competition to give away $1,990 worth of UX testing tools, courtesy of the good folks at Optimal Workshop.
Rather than be all smoke-and-mirrors about how we selected our winner, we thought we’d record a video showing the exact process we followed for determining the winner.