It’s exciting to see more professionals wanting to research customers to make their services and products fit better. But there’s a lot of confusion...
Indi Young
Indi Young is an independent consultant. She helps teams with person-focused research, design strategy, interaction flow, communications, and information architecture. She has been a trailblazer of experience design since the dot-com boom, using her roots in computer science to help people adopt a neutral, well-considered mindset. In 2001 she founded Adaptive Path, the San Francisco experience design agency. In 2008, her book introducing mental model diagrams was published. She writes articles, conducts workshops and webinars, and speaks about the importance of pushing the boundaries of your perspective.
