Personas help us focus and make decisions about who we’re designing for, but they often have blind spots built right in: they represent sanitised, idealised states of being. Eric Meyer explains how this is a problem when designing for real people, and gives us some tips about what we can do about it.
About Eric Meyer
Eric A. Meyer (@meyerweb) is an internationally-recognized author, speaker, blogger, and sometime teacher and consultant. He is currently technical lead at Rebecca’s Gift and co-founder of An Event Apart with Jeffrey Zeldman. In his most recent book, Design for Real Life, Eric and his co-author Sara Wachter-Boettcher teach how to design with not just empathy, but compassion. He’s been working on the Web since 1993 and still finds it deeply compelling.
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