In today’s digital world, the importance of user experience has never been more apparent. You have about 0-8 seconds to entice the reader before they leave, and so your website or app has a significant impact on a businesses’ sales, and indeed on customer satisfaction.
Designers need to create a unique experience across devices, customer-centric strategies, and constantly adapt to the user’s changing needs. Yet, there are still areas which are being underserved by developments in UX and UI. Ahead of the UX & UI Innovation Summit, five UX/UI executives weigh in on where the industry can better serve consumers.