Wes McDowell is head of web strategy at The Deep End Design in Chicago. In addition to helping clients businesses succeed online, he enjoys blogging and podcasting about usability, internet marketing and website design. Twitter | LinkedIn
What happens when design-level decisions send analytics and tracking into a tailspin? In this article, Wes takes a close look at four of the most common situations and gives you his tips on how to correct them before the damage is done.