When was the last time you sat, frustrated, in a meeting arguing about design features? In this article, Sarah Doody explains how a lack of quality user research can lead to overly subjective decisions, and shares three fixes we can consider instead.
About Sarah Doody
Sarah Doody is a UX Design Consultant and founder of weekly UX newsletter, The UX Notebook. She helps companies assess product ideas, understand customers, and design and launch their products. For companies with a product already in the market, she helps optimize the user experience. Sarah is passionate about helping people learn to think like a designer —through writing, teaching, and speaking. She also created a series of UX courses including User Research Mastery and the UX Portfolio School. In 2011, she co-created the curriculum for and taught General Assembly’s first 12-week UX immersive.
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