Customer Journey maps are a visual interpretation from an individual’s perspective of their relationship with an organization, service, product or brand.
This whiteboard animation (and article) shows you how to create a Customer Journey Map.
Megan Grocki is an experience strategy director at Mad*Pow. With over 15 years of experience in research, experience design and strategy, she helps clients discover the expectations and behaviors of their audiences and identify opportunities for engagement. By being the ultimate user advocate, she is able to illustrate the big picture centered on relationships that unfold over time and across channels between an individual and an organization. She works with with clients to merge their business objectives with the needs of their audiences to create a vision that will yield meaningful experiences. She has presented and led workshops at several UX, healthcare, and strategy industry events.
In her spare time she is earning her master's degree in gastronomy with a concentration in food policy at Boston University. She hopes to leverage her design and strategy chops to educate the public about the connections between their health and what they eat, and use design to help affect changes in food policy at local, national and global levels.
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