In the latest of our animated techniques videos, Gregg Bernstein walks us through the process of creating UX personas.
Gregg Bernstein leads qualitative research for MailChimp. He spends his days listening, thinking, collaborating, writing, and then listening some more. Before this, he taught design, branding, and typography for university students. In a previous life, he designed for clients in the music and advertising industries.
Gregg earned his MFA in Graphic Design from the Savannah College of Art & Design, where he researched the design of tax return forms and digital legal agreements. He’s been hooked on product research and design ever since.
He resides with his family in Athens, Georgia. In his spare time, he runs early and often.