Surveys are an essential tool in the UX research toolkit. When done well, they deliver incredible insights into how people use your product. With an...
Fred Van Bennekom
Dr Fred Van Bennekom is founder of Great Brook, a consulting and training group helping organisations with their survey programs and practices. Fred served as an information systems consultant for Digital Equipment Corporation’s field service organisation before earning his doctorate from Boston University's School of Management. A new edition of his book Customer Surveying: A Guidebook for Service Managers is in the works.
