Darrell Estabrook designs digital experiences, and has done so since 1996 when dial-up was a thing. While he’s seen technology change rapidly, he sees the need for design thinking in business more than ever. He works with clients and designers to hone in on their project’s purpose, then design towards it. His analogue hobby is woodworking, where he has learned there is no undo button. You can follow Darrell on Twitter @DesignResponds.
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The Storytelling Canvas is an approach I’ve created to help bring a team together to create purposeful design decisions for content websites. This approach will work for apps as well, but there is usually more narrative in a content site, so we’ll stick in that arena for this article.
