Qualitative interviewing is an effective technique to quickly understand more about a target user group. It is a key skill that any aspiring user...
John Lassen
John started his career in market research and marketing where he constantly championed the experience of the users and customer journeys. John jumped into the profession of UX Research because of the ability to create products and understand users on a qualitative level. As an advocate of design thinking, he is constantly in touch with users, creating strategic outputs and reinforcing the business value of research.
