By its very nature UX is a customer-responsive and strategic field. Leadership within UX requires strategic thinking to balance user needs with business goals, to identify, define and chase the ‘sweet spot’ of value to both. The strategy behind delivering your unique solution to your unique context and problem is critical to the success of the product.
‘UX strategy’ is far beyond just the usability and delight of a product, not even if we create something genuinely useful. Good leadership for UX embraces product strategy and the heart of how a business provides value to its customers: it must also translate the human-centred insights and opportunities into appropriate business investment and execution.
- Where: Our dedicated ‘Ask Amanda’ Slack channel (You’ll need to request an invitation if you haven’t yet joined our Slack channel)
- When: 4pm Tuesday 15 November PDT or 11am Wednesday 16 November AEST
(or find out what time that is for you)
Meet Amanda Stockwell
Amanda Stockwell is President of Stockwell Strategy, a UX research practice focused on lean research methods and integrating user knowledge with business goals to create holistic product strategies for businesses large and small.
She has spent most of the last decade focused on finding innovative ways to understand end users and embed that knowledge into overall process. She’s lead teams that provide research, design, and UX strategy services and frequently writes and speaks about her experience.
She has a human factors background and an engineering degree from Tufts University.
Follow Amanda on Twitter at @MandaLaceyS.
How to Ask Your Questions
If you can’t make the live session but have questions, we’d love to collect them ahead of time and we’ll ask Amanda on your behalf. You can submit your questions here. We’ll publish the responses (along with the full transcript) in the days following the session.
Here are a few question ideas about user requirements to get you started:
What is ‘UX strategy’? Is this different to product strategy?
How can we truly advocate for customers and users when we’re being employed by the business?
How is UX more than just designing interfaces and digital products? What are these other roles and responsibilities?
How does Ask the UXperts work?
These sessions run for approximately an hour and best of all, they don’t cost a cent. We use a dedicated public Slack channel. That means that there is no audio or video, but a full transcript will be posted up on here in the days following the session.