Donna Lichaw talks about the power of storymapping.

“Great customer experiences start with a story – the right story.”

Donna Lichaw knows how to tell a good story. She’s built a business around helping organisations to optimise their digital products by teaching them to harness the power of impactful storytelling (or storymapping) to drive user engagement.

Donna’s ‘story first’ approach to can help with defining value proposition, transforming customer thinking, and engaging your audience.

We’re fortunate enough to have the opportunity to learn from Donna in our next Ask the UXperts Slack session, and it’s one that I’m greatly anticipating.

You can find out more about Donna’s work in her book: The User’s Journey: Storymapping Products That People Love

The Details

Where: Our dedicated ‘Ask Donna’ Slack channel (You’ll need to request an invitation if you haven’t yet joined our Slack channel)
When: 3 pm Wednesday 24th August PDT or 8 am Thursday 25 August AEST
(or find out what time that is for you)

Meet Donna Lichaw

Donna Lichaw is the author of The User’s Journey: Storymapping Products That People Love. Through her writing, speaking, and much loved Storymapping Workshop, Donna guides startups, non-profits, and global brands in optimizing their digital products and services by providing them with a simplified way to drive user engagement.

Recognized as a thought leader in storytelling and customer engagement strategies, she has presented as a keynote speaker at design and technology conferences in the US, Canada and Europe.

She has also taught courses at New York University, Northwestern University, The School of Visual Arts, and Parsons the New School for Design. Prior to her career in technology, she refined her talent for storytelling and narrative development as an award-winning documentary filmmaker. You can find her on the web at www.donnalichaw.com and on twitter @dlichaw.

How to Ask Your Questions

If you can’t make the live session but have questions, we’d love to collect them ahead of time and we’ll ask Donna on your behalf. You can submit your questions here. We’ll publish the responses (along with the full transcript) in the days following the session.

Here are a few questions to get you thinking:

What exactly is ‘story mapping’?
How does it translate into a design process?
What makes a ‘story first’ approach so powerful? Is it about harnessing emotion to create a connection to a product or is there more to it?

How does Ask the UXperts work?

These sessions run for approximately an hour and best of all, they don’t cost a cent. We use a dedicated public Slack channel. That means that there is no audio or video, but a full transcript will be posted up on here in the days following the session.