Have you ever wondered what life would be like if we reused research insights? Lucky for you – it’s easy! Zack Naylor from Aurelius teaches us how.
UX Mastery talked with Anthony Rezendes, Senior UX Manager at Kasasa, about his experiences using the qualitative research tool Reframer. What we heard was an empowering story about how insights and an efficient, human-centred approach turned a failing product into a successful legacy.
We all tend to oversimplify complex things into two competing ideologies: generalist or specialist, objective or subjective, individual or team. This can be useful, but it can also make us think we should pick a side. It also becomes an issue when we try and solve them—calling these things ‘problems’ implies there is a correct answer somewhere. But there often isn’t, and it takes us too long to realise. What if we had a tool that facilitated good conversations about these complex topics upfront? Where the goal isn’t a decision, but recognition? The answer to a question like ‘Should we focus on delivery or quality?’ could simply be ‘yes’. Stephen explains how, using Polarity Mapping.
The Storytelling Canvas is an approach I’ve created to help bring a team together to create purposeful design decisions for content websites. This approach will work for apps as well, but there is usually more narrative in a content site, so we’ll stick in that arena for this article.
Have you ever been in a rut with your design process? Maybe you’re churning out the same solutions to every problem. Or you just can’t nail the way forward for your product.
To move ahead, you probably need to find a new perspective. Enter innovation sprints, which use immersive insights and assumption-busting to kick-start the design process.
Amanda’s last article covered how to “guerilla-ise” traditional UX research methods to fit into a short timeline, and when it makes the most sense to use them.
Now, she’s back to walk us through some of the most popular guerilla methods—live intercepts, remote and unmoderated studies, and using low fidelity prototypes. She covers pros, cons and tips to make sure you make the most of your guerilla research sessions.
As more and more companies realise the value of UX research, “guerilla” methods have become a popular way to squeeze research into limited budgets and short timelines. This often means reducing scope and/or rigor. The key to successful guerilla research is to strike the right balance to hit time and budget goals, but still be rigorous enough to gather valuable feedback.
So when is the best time to tackle your research guerilla style?
As UX professionals, the tools we know – wireframes, customer journeys and site maps – are fine for a high-level vision.
But what happens when you have to get stuck into the guts of the content. When you’re wrangling a website with hundreds of pages, each one with text that runs down your monitor, across the table and onto the floor?
Matt Fenwick explains how content modelling brings order to the chaos.
We’ve all known researchers who “throw their results over the fence” and hope their recommendations will get implemented, with little result. Talk about futility! Luckily, with a little preparation, it’s a straightforward process to turn your research insights into real results.