Joe Natoli has been preaching and practicing the gospel of User Experience to Fortune 100, 500 and Government organizations for nearly three decades. He is immensely passionate about the inherent power of UX and design and devotes half of his practice to writing, coaching, and speaking. The remaining half of Joe’s practice is dedicated to training Enterprise Design and Development teams, helping them integrate best practices in UX into their product development efforts. He has launched two successful online courses with Udemy, and his latest book on UX strategy and product improvement, Think First, was published worldwide on October 5, 2015.
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Keeping stakeholders happy (and getting along) can make or break your project. In this second exclusive excerpt from his new book ‘Think First’, Joe Natoli explains shows how to ask your stakeholders the right questions to make sure your project doesn’t get derailed.
There are plenty of prescriptions for persona creation, but many of them just don’t work. In an exclusive excerpt from his new book ‘Think First’, Joe Natoli explains how you can delve deeper to get into the heads of your personas.
