Many organizations function with an internal focus, and that becomes apparent when customers interact with their various products, services and employees.
Every interaction a customer has with an organization has an effect on the bottom line. Plotting out a customer’s emotional landscape along their path by way of a Customer Journey Map sheds light on key opportunities for deepening those relationships.
We’re going to examine Customer Journey Mapping more closely in this Ask the UXperts session.
Our special guest UXpert for the session is Ruth Ellison.
Ruth is a Principal user experience designer working at PwC’s Experience Centre, in Canberra, Australia. She is extremely passionate about creating accessible and inclusive user experiences and is fascinated by the way humans interact with each other and with web and computer systems.
Ask the UXperts sessions run for approximately an hour and best of all, they don’t cost a cent. They are text based so there is no audio or video, but a full transcript will be posted up on here in the days following the session.