Been thinking about buying one of our insightful, practical and easy-to-apply titles, but haven’t taken the plunge yet? Now’s your chance to take advantage of this special deal, conveniently also timed for the end of the financial year…
Ask the UXperts: Taking Your Research to the Next Level — Panel Discussion

Next time round in our Slack channel we’re trying something new. Rather than having on expert in the hot seat, we’re trying a panel format.
Join me as I chat with researchers Dr Jade Jenkins, Marion Boberg and Stephanie Pratt about getting the most out of your research!
What Does it Mean to be a Junior or a Senior UX Professional?

What is it that differentiates a junior from a senior UX professional? It’s not as simple as it sounds – both practitioners and employers should be aware that these “junior” and “senior” categorisations are fuzzy at best. They don’t always tell the full story of your experience when it comes to expertise and years of experience. Knowing which roles are right for you will help you navigate the job market and pave your own career pathway.
Transcript: Ask the UXperts: Designing Emotional Experiences — with Aarron Walter

Aarron Walter joined us in our Slack channel to talk about the power of designing emotional experiences. We are emotional beings and tapping into that makes for more powerful work.
If you missed the session, here is a transcript for your reading pleasure.
5 Ways to Build a Successful UX Personal Brand

Whether we like it or not, every single one of us is a brand. What we do with our brand enables us to shape our UX careers in ways we may not have considered. Ashlea McKay built hers by accident, but along the way, she learned how to apply her thinking in a structured way. Here are five ways to build a successful personal brand in UX and create your own career destiny.
The Often Overlooked Aspects of UX and UI Design

In today’s digital world, the importance of user experience has never been more apparent. You have about 0-8 seconds to entice the reader before they leave, and so your website or app has a significant impact on a businesses’ sales, and indeed on customer satisfaction.
Designers need to create a unique experience across devices, customer-centric strategies, and constantly adapt to the user’s changing needs. Yet, there are still areas which are being underserved by developments in UX and UI. Ahead of the UX & UI Innovation Summit, five UX/UI executives weigh in on where the industry can better serve consumers.
The Space Between Iterations

The most important decisions made about any product often take place between iterations. You could argue that the timeframe between identifying key research findings and understanding what the next iteration will be is the most crucial to the future success of the product. Andy Vitale, UX Design Principal at 3M, talks us through his iterative approach to research.
Ask the UXperts: Designing Emotional Experiences — with Aarron Walter

In our next “Ask the UXperts” session we’ll chat with InVisions’s Aarron Walter about designing emotional experiences. It’s all about harnessing emotion to inject personality into our work – creating products that our users will fall in love with.
We hope you can join us.
Join the UX Mastery Book Club!

We love books here at UX Mastery. Without a doubt, reading is one of the most straightforward and accessible ways to build up your UX knowledge. Even better is having the opportunity to discuss, question, and confirm your understanding with your peers.
That’s why we decided to start the UX Mastery online book club. With so many fantastic books on UX and related topics, we hope we can give you that extra motivation to get reading.