Storymaking (or storymapping) is cool. So is Donna Lichaw, as it turns out. They made for a killer combo in our Slack channel today, for the latest in our Ask the UXperts series.
Donna did a bang up job of answering all the questions we threw at her, and treated us to an impromptu storymapping experience (of the Headspace app).
Donna’s ‘story first’ approach helps with transforming user thinking, audience engagement and defining the value proposition of a product or experience. If you haven’t tried it before, I highly recommend checking out her book: The User’s Journey: Storymapping Products That People Love.
If you didn’t make the session because you didn’t know about it, make sure you join our community to get updates of upcoming sessions. If you have follow up questions for Donna, you can ask them here.
If you’re interested in seeing what we discussed, or you want to revisit your own questions, here is a full transcript of the chat.
Inciting incident: I want to chill.
Rising action: Headspace…it’s a way to chill (it’s an app for guided meditation).
Crisis: I could drink, take a class, try to meditate on my own…
Climax: It’s guided. It keeps me on track. It’s bite-sized. I can fit it in anywhere, any time.
This has been great