‘UX strategy’ is far beyond just the usability and delight of a product, not even if we create something genuinely useful. Next week Amanda Stockwell will take us through the ins and outs of a successful UX strategy in our Slack channel. Join us!
If you’ve had your eye on one of our insightful, practical and easy-to-apply ebooks, but have been sitting on the fence about buying, now’s the perfect time to take advantage of this once-off special deal and complete your set.
It’s the start of a new year, you’re excited about the projects you have lined up, and you’re eager to get researching and ideating and designing and … hold up a minute!
There’s another project that you may have ignored for a while, which deserves your attention …
We often talk about UX as finding the sweet spot between the needs of the users and the business but we rarely get more than nebulous deliverables to imagine how it actually looks.
In this post Luke uses an ‘experience map’ to give us an end-to-end view of the user experience and explain how broader strategy can be applied to detailed design work. It’s a super-effective way to understand the impacts of the product or service on the user, and helps us to understand, justify and prioritise a UX approach.
In Luke’s last post he talked about how most UX designers don’t pay enough attention to non-visual touchpoints. This post is about something bigger. There’s a second aspect to the way we’ve limited our scope of involvement, and its making us miss out on influencing business strategy and being part of a wider customer experience solution.
To coincide with the Web Directions South 2012 conference that kicks off in Sydney tomorrow, Matt caught up with Josh Clark, the opening keynote presenter.
Josh is a designer of mobile apps and mobile websites, and the author of “Tapworthy: Designing Great iPhone Apps”.