In Luke’s last post he talked about how most UX designers don’t pay enough attention to non-visual touchpoints. This post is about something bigger. There’s a second aspect to the way we’ve limited our scope of involvement, and its making us miss out on influencing business strategy and being part of a wider customer experience solution.
Matt and Luke have just returned from Web Directions South 2012, the one big event of the year for all things web in Australia. Unlike many conferences Web Directions has an editorial approach and this year questioned where we direct our energies as designers and problem-solvers, as the gatekeepers of a kind of digital rennaissance.
Luke lists ten of his conference takeaways with a UX angle that deserve your attention.
Web industry professionals have mostly moved beyond labelling themselves as ‘web designers’ and there is a growing awareness of the importance of usability and a broader vision for how users might experience a product or service.
But can UX be considered a job description? Or is it more of a process or set of design responsibilities? Why do these questions even matter?