Funnily enough, if we tip a typical web design process upside down we get something that much more effectively considers the needs and wants of the users.
Luke discusses some of the defining factors of user-centred design.
Web industry professionals have mostly moved beyond labelling themselves as ‘web designers’ and there is a growing awareness of the importance of usability and a broader vision for how users might experience a product or service.
But can UX be considered a job description? Or is it more of a process or set of design responsibilities? Why do these questions even matter?