If you’ve had your eye on one of our insightful, practical and easy-to-apply ebooks, but have been sitting on the fence about buying, now’s the perfect time to take advantage of this once-off special deal and complete your set.
Announcing the very lucky winner our competition with Leading The Product! The winner gets a free ticket to this inspirational event for product people in the Southern Hemisphere, which includes great talks and presentations, plus networking events, Q&A sessions, lunch and snacks and the after party—woohoo!
There’s a decent overlap between the role of a product manager and a UX designer – both roles seek to understand customer problems and empathise with the user. So it’s no surprise that on occasion UX designers and product managers clash.
So can we get along? Sean Richards from Brainmates thinks so. Today he’s shifting the conversation to celebrating shared objectives and the merits of product management as a viable career path for UX professionals.
From eye tracking to card sorting, surveys to usability tests, UX designers have a huge set of research methods to understand user behaviour and attitudes. The research method you select depends first and foremost on the type of input you need to answer your research questions. But how do you choose the right tools for the job?
UX research has borrowed a lot from the fields of psychology, sociology, and anthropology. From analysing behaviour to documenting how people perform certain tasks, you clearly see these fields bleeding into UX. How can you make sure you’re recording the right information to glean powerful insights?