Automated readability tests give an indication of whether your text is easy to understand. But just how useful are they? Content strategist Matt Fenwick explores the pros, the cons, and reveals how he uses them in his business.
About Matt Fenwick
In his 15-year career as a professional writer, Matt’s written everything from web content and brochures to policy papers and business proposals. He's worked as a journalist and communications advisor, and these days runs True North Writing, where he offers writing and content strategy services to clients in a range of industries across the private and public sector.
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