As consultants, we know there’s a right way to do websites. This belief often comes from a good place: We care about good design. We want to see it work.
But there’s a downside — we can get a touch judgy. We highlight everything that’s wrong with an organisation’s website (chaotic, redundant, and irrelevant), and feel duty-bound to point it all out.
The risk is that we end up ‘doing strategy’ to our clients. Looking through a content strategy lens, here’s how we can reframe the way we work and communicate with clients and stakeholders.