Funnily enough, if we tip a typical web design process upside down we get something that much more effectively considers the needs and wants of the users.
Luke discusses some of the defining factors of user-centred design.
General tinkerer, web tailor, user-centred design soldier and tall-ship sailor, Luke Chambers is one half of the partnership behind UX Mastery. He is also a user experience designer at Penguin Books Australia, and freelances under the name Experia Digital. Throughout his day he tells stories and explains to people the "why" of the designs that happen behind the visuals. He lives in a tumbledown farmhouse in Melbourne with his wife, and has two chooks.
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Funnily enough, if we tip a typical web design process upside down we get something that much more effectively considers the needs and wants of the users.
Luke discusses some of the defining factors of user-centred design.

Web industry professionals have mostly moved beyond labelling themselves as ‘web designers’ and there is a growing awareness of the importance of usability and a broader vision for how users might experience a product or service.
But can UX be considered a job description? Or is it more of a process or set of design responsibilities? Why do these questions even matter?

Luke & Matt travelled up to sunny Brisbane, Australia at the end of August to attend UX Australia 2012, a 4-day event covering core user experience design topics such as digital strategy, user-centred design, interaction design, mobile design, cross-channel design, service design and content. We didn’t get to all of the talks as there were multiple tracks, but here are 20 of the thought-seeds that have stayed with us for the last two weeks.

Jodie Moule from Symplicit and UX Mastery’s own Luke Chambers will be answering all your UX questions for this month’s “Talk with the Experts” web chat hosted by SitePoint. 7am-8am Thurs 13 Sept, Melbourne time. Please come along with all those UX queries you’ve never had a chance to ask!

Keen to incorporate user-centred design practices, but don’t know how to squeeze it into the budget or the schedule?
Just because your project is small, has limited time, or a tight budget, doesn’t mean the resulting design should suffer. Luke explores how to choose between research or testing—and how you can have your cake and eat it too.

User Experience Design is a specialist field, but it uses techniques and skills that almost any web designer can learn.
In this post, we’ve collected some of the most useful secrets, sourced from practical experience, that we think are often missed in discussions about UX.