Whether we like it or not, every single one of us is a brand. What we do with our brand enables us to shape our UX careers in ways we may not have considered. Ashlea McKay built hers by accident, but along the way, she learned how to apply her thinking in a structured way. Here are five ways to build a successful personal brand in UX and create your own career destiny.
About Ashlea McKay
Ashlea is a UX Designer and Researcher based in Canberra, Australia. She spends her days conducting user research studies, facilitating usability evaluations, analyzing and interpreting results, and creating kick-ass reports on her findings.
Ashlea is passionate about design training and in her spare time mentors new designers in her workplace and through online communities.
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Earlier this year, I passed the five year mark in my UX career. It’s been an incredible ride so far.
This UXmas, I’d like to share some of these lessons from my first few years in the hope one or two may help you in your own UX journey.