We’ve written before about whiteboard animations, and how storytelling and sketching are valuable skills for UXers—and for business in general.
Well, here’s an example of how we applied our UX skills to a non-conventional problem: raising money for cancer research.
Last year, Luke and I joined forces with our friends from Thirst Studios to create a whiteboard animation with a difference. We sold space in the video to sponsors before filming it. The money raised went to the Ride To Conquer Cancer, a 200km cycling fundraiser that we completed over two days. Collectively, the event raised $4.3 million for the Peter MacCallum Cancer Centre in Melbourne.
Our pitch to sponsors at the time was the chance to be involved in a world-first: a moving, illustrated version of the Million Dollar Home Page. While we didn’t hit our $20,000 target, we did raise a whopping $15,497. Plus, we completed the 200km bike ride (our bottoms will never be the same).
Creating the video took longer than expected (we all have clients and families keeping us busy!) but we’re very proud to announce the launch of our sponsored video. It tells the inspiring story of Ediz (one of our team members on the ride) and his battle with Non-Hodgkins Lymphoma. Be warned: several people have told us that they teared up while watching this story!
We’re hopeful that Ediz’s story, told in this unique format, encourages others to donate to this very worthy cause. Perhaps some of you may even be inspired to sign up for the Ride To Conquer Cancer yourself (the event runs in many cities across Canada, Australia, New Zealand, and the United States).
A huge thank you to everyone who sponsored the video—especially our corporate sponsors, Cliniko, Elabor8, Jean Hailes, Dracula’s Cabaret, Madman Entertainment, Symplicit, and DB Panels, and to The Final Cut for generously donating their time and studio to shoot and edit the video.
We’d love you for you to take 30 seconds to share this video with your friends and colleagues, on social media, inside and outside your organisation. We think it’s an important message that needs to be heard. Plus, frankly, the more page views it receives, the more our idea of using this style of video to raise money for a worthy cause is validated (note we are not affiliated with the Peter Mac Cancer Centre or the Ride To Conquer Cancer, other than participating in the ride last year).